How often do you actually notice advances within emerging media? If you’re like me, maybe never. When I was sixteen I purchased my first cell phone, (ten years later than the average age today). It was bulky, grey, and flipped open with a giant antenna retracting from the upper right-hand corner. I thought, this is so cool! Sure, text messages may have taken forever to type, characters were limited to 150- oh, and how many times did you flip your phone upside down in an attempt to find service? BUT, as millenials, this was virtually our very first taste of privacy, and in reality, who cared if we had to consciously keep track of each and every text message we sent in the hopes of not exceeding our monthly limit? Did we really know any different?
Fast forward a few years and I am the proud new owner of a much more modern device fully equipped with a standard keyboard, color display and a camera. I can distinctively remember thinking, “What more can they possibly come out with?” Little did I know, this was only the beginning. In fact, just last week I purchased the new Samsung Galaxy S6 and honestly, I couldn’t help but laugh as I utilized the phones latest fingerprint technology to secure my personal information. When did this happen!? How did we get from ABC text messaging to top-notch security? Honestly, I couldn’t tell you.
Let’s break it down. ABC text messages became T9, T9 became qwerty keyboards, and before we knew it, cameras were standard and the world wide web was available at our fingertips. While these enhancements may have seemed minimal at the time, they each have contributed to perhaps the most influential phenomenons relating to new media and its direct interactions with consumers on a day-to-day basis. Lets face it, the world as we know it is forever evolving and these digital enhancements continue to alter the ways in which we respond and interact with the public.
How has emerging media impacted your day-to-day lifestyles?